There was a time when Microsoft couldn't stop talking about the
innovation it was trying to bring to the smartphone market with its Lumia
devices. The company believed that the line-up, tagged with its mobile
platform, could compete with the likes of Apple and Google.
However, things seem to have not gone according to the company's plans. Latest
reports now suggest that the company might discontinue its "Lumia"
brand by the end of this year.
According
to a report by WinBeta, which quotes a company
insider, Microsoft might bring an end to its Lumia brand of devices in December
this year. Anyone who has been keeping the track of the company will not find
this piece of news to be very shocking, as Microsoft has been struggling in the
smartphone space, and even gave a permanent price cut to
its Lumia smartphones Lumia 650 and Lumia 950 last month.
Currently
there are four smartphones in Microsoft's Lumia line-up - Lumia 550, Lumia 650,
Lumia 950, and Lumia 950 XL. As per the report, the company might discontinue
the brand but will keep selling the devices till the existing stock lasts.
The declining sales and the constant rumours about a Surface phone have indicated
in past that the company might be considering ending the Lumia line-up soon.
Back in February, when the company unveiled its Lumia 650, the smartphone was
being rumoured as the last Lumia device to be
launched by the company, and we have not seen a Lumia phone since.
As
per the rumours, the Surface Phone is expected to pack Snapdragon 830 and come
with 8GB of RAM. The smartphone is expected to be launched in 2017.
News from gadgets360
Microsoft to Discontinue Lumia Phones This December: Report
Reviewed by Unknown
on
September 12, 2016
Rating: